Manager Field Marketing

This position will be responsible for developing and executing field marketing strategies for Taiwan to drive brand awareness, demand generation, and executive engagement for sales growth. This role requires a strategic thinker with strong leadership skills, a deep understanding of the local market, and the ability to work well with other function leaders and channel partners, as well as to build a strong marketing team in Taiwan.

Key Responsibilities:

• Develop and implement comprehensive strategic marketing plans to support sales objectives and brand initiatives.
• Plan and execute marketing events, including 3rd party events, Ansys-owned events with over 1,000 attendees, brand awareness campaigns, and global campaigns aligned with local customized promotions and workshops.
• Collaborate with Sales/ACE, APAC, and Global Marketing teams to ensure consistent messaging and effective promotional materials.
• Manage and mentor a team of field marketing specialists, providing guidance and performance feedback.
• Establish key metrics to measure the success of field marketing activities and adjust strategies as needed.
• Build and maintain relationships with key stakeholders, industry influencers, and channel partners.
• Oversee the budget for Taiwan field marketing activities, ensuring cost-effective use of resources.
• Provide regular reports on field marketing performance and insights to senior management.

Qualifications:

• Bachelor's degree, Business Administration, or a related field. A master's degree is a plus.
• Minimum of 5 years of experience in field marketing or a similar role, preferably within the Taiwan market.
• Proven track record of successful field marketing campaigns and events.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Ability to analyze data and translate insights into actionable strategies.
• Proficiency in marketing software and tools such as SFDC, MA.
• Fluency in English.

Skills and Competencies:

• Deep understanding of the Taiwan market and consumer behavior.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management skills with the ability to handle multiple tasks and deadlines.
• Analytical mindset with a focus on data-driven decision-making.
• Ability to work collaboratively in a cross-functional team environment.