Senior Marketing Specialist : Automotive

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Date: May 30, 2024

Location: Tokyo, JP, 160-0023

Company: Ansys

Requisition #: 14189 


When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.


Take a leap of certainty … with Ansys.


Summary / Role Purpose

The Japan Senior Field Marketing Specialist will develop, manage marketing plans and programs by works closely with key program stakeholders including APAC /Japan Automotive and Strategic Sales and regional technical/support engineering teams. The primary objective of the role is Industry focused demand generation and Industry-Vertical marketing programs through successful digital and physical campaign/activity execution and understanding of key industry trends, strategic market opportunities and sales priorities.


Key Duties and Responsibilities

  • Develop marketing strategy and execute Automotive industry-vertical marketing programs in Japan, such as conferences, webinars, tradeshows,etc to grow sales pipeline
  • Manage self-hosted event logistics, such as event invitations to speakers and attendees, vendor contract and event negotiation, event promotions with appropriate media, On-the-day event operation support, and post-event metrics and reporting on SFDC
  • Operationalize lead capture and sales follow-up from events and other inbound leads
  • Produce targeted account-exclusive webinars and onsite events by driving customer email newsletter
  • Work with sales and technical teams to identify, prioritize accounts and execute Automotive Industry-Vertical marketing activities for business growth.
  • Develop marketing programs and supporting materials, and use the web to effectively drive promotion, and share best practices with the NA, APAC, and EMEA
  • Use digital to drive value proposition for accounts thus helping build awareness, perception, interest and loyalty
  • Plan and manage program budget, measures ROI of marketing tactics through metrics analysis and reporting
  • Deployment of activities such as account specifics seminars, webinars, developing landing pages to maximize success metrics


Minimum Education/Certification Requirements and Experience

  • 5 years of experience in B2B marketing of software, Hi-tech products or B2B offerings.
  • Proven ability to work in a cross-functional team including sales and Pre-sales engineering teams
  • Interested in technology trends and Ansys offering to develop opportunities
  • Strong customer focus, business acumen is essential.
  • Creative in problem solving, flexible to manage the changes internal/external situation
  • Excellent communication, leadership, problem-solving and negotiations skills.
  • Strong project and vendor management skills with demonstrated ability to deliver on-time and on-budget
  • Solid written, verbal, interpersonal and presentation communication skills
  • Business level written and verbal in English (TOEIC 850 or above preferable)


Preferred Qualifications and Skills

  • Automotive industry experience
  • CRM and Marketing Automation systems to successfully run campaigns
  • Analytical skill to understand marketing and sales data and business data.
  • Digital marketing experience such as social media marketing, SEO, webpage development, digital content development
  • Engineering background in control system/ mechanical / electronics / computer science / industrial engineering is an advantage


At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential in the knowledge that every day is an opportunity to observe, teach, inspire, and be inspired. Together as One Ansys, we are powering innovation that drives human advancement.


Our Commitments:

  • Amaze with innovative products and solutions
  • Make our customers incredibly successful
  • Act with integrity
  • Ensure employees thrive and shareholders prosper

Our Values:

  • Adaptability: Be open, welcome what’s next
  • Courage: Be courageous, move forward passionately
  • Generosity: Be generous, share, listen, serve
  • Authenticity: Be you, make us stronger


Our Actions:

  • We commit to audacious goals
  • We work seamlessly as a team
  • We demonstrate mastery
  • We deliver outstanding results


We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.


At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.


At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.

Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: America’s Most Loved Workplaces, Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, U.K.).

For more information, please visit us at


Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

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