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Marketing Specialist

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Date: Apr 28, 2022

Location: Tokyo, JP, 160-0023

Company: Ansys

Ansys is the global leader in engineering simulation, helping the world's most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.


Summary / Role Purpose 
The Japan Field Marketing Specialist will develop, manage marketing plans and programs for the regional sales teams. This position works closely with key program stakeholders including APAC /Japan High-Tech Enterprise and Strategic Sales and regional technical/support engineering teams. The primary objective of the role is Industry focused demand generation and 1:1/1:Few Account Based Marketing programs through successful digital and physical campaign/activity execution and understanding of key industry trends, strategic market opportunities and sales priorities.


Key Duties and Responsibilities
•    Develop marketing strategy and programs for the regional focused industry market High-Tech/Semiconductor to grow sales pipeline.
•    Work with sales and technical teams to identify, prioritize accounts and execute Account Based Marketing (ABM) activities for account growth. 
•    Explore different strategies and execution plans for maximizing the impact of ABM. 
•    Use digital to drive value proposition for accounts thus helping build awareness, perception, interest and loyalty 
•    Success metrics building and monitoring for ensuring successful ABM execution
•    Monitor lead flow within the accounts to ensure the appropriate sales channels are receiving and following up on leads by creating local reports and dashboards in Salesforce.com.
•    Plan and manage program budget, measures ROI of ABM marketing tactics through metrics analysis and reporting
•    Deployment of activities such as account specifics seminars, webinars, developing landing pages to maximize success metrics


Minimum Education/Certification Requirements and Experience
•    5-10 years of experience in B2B marketing of software, Hi-tech products or B2B offerings.
•    Proven ability to work in a cross-functional team including sales and Pre-sales engineering teams
•    Interested in technology trends and Ansys offering to develop opportunities 
•    Strong customer focus, business acumen is essential. 
•    Creative in problem solving, flexible to manage the changes internal/external situation
•    Digital marketing experience such as social media marketing, SEO, webpage development, digital content development
•    Strong project and vendor management skills with demonstrated ability to deliver on-time and on-budget
•    Solid written, verbal, interpersonal and presentation communication skills
•    Business level written and verbal in English (TOEIC 800 or above preferable)


Preferred Qualifications and Skills
•    Experience in Account based marketing or account management at B2B software vendors 
•    CRM and Marketing Automation systems to successfully run campaigns
•    Excellent communication, leadership, problem-solving and negotiations skills. 
•    Analytical skill to understand marketing and sales data and business data.
•    Engineering background in control system/ mechanical / electronics / computer science / industrial engineering is an advantage


Culture and values are incredibly important to Ansys. They inform us of who we are, of how we act. Values aren't posters hanging on a wall or about trite or glib slogans. They aren't about rules and regulations. They can't just be handed down the organization. They are shared beliefs – guideposts that we all follow when we're facing a challenge or a decision. Our values tell us how we live our lives; how we approach our jobs. Our values are crucial for fostering a culture of winning for our company:

  • Customer focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of urgency
  • Collaboration and Teamwork

At Ansys, you will find yourself among the sharpest minds and most visionary of leaders, collectively aiming to change the world with innovative technology and remarkable solutions.  With the prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high, met by those willing to rise to the occasion and meet those challenges head-on.  Because at Ansys, it’s about the learning, the discovery and the collaboration.  It’s about the “what’s next” as much as the “mission accomplished”.  It’s about the melding of disciplined intellect with strategic direction and results that have, can and will impact real people in real ways, forged within a working environment built on respect, autonomy and ethics.
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel.
Our team is passionate about pushing the limits of world-class simulation technology so our customers can turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
Ansys is an S&P 500 company and a component of the NASDAQ-100.
For more information, please visit us at www.ansys.com
Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys.  Upon hire, no fee will be owed to the agency, person, or entity.