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Marketing Manager

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Date: Jun 22, 2022

Location: Pune, MH, IN, 411057

Company: Ansys

Ansys is the global leader in engineering simulation, helping the world's most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.

 

Summary / Role Purpose

The role of Marketing Manager will be to analyze the industries, markets, products data and to help deliver high marketing ROI through 1:1, 1:Few, and 1:Many ABM. The marketer will be working closely with the Marketing Leadership team to measure the effectiveness of marketing campaigns and strategies and help build actionable insights by gathering data about consumers, competitors, and market conditions. She/He will be working on using statistical software, CRM, and Marketing automation tools to analyze data related to a particular campaign, product or service and help preparing reports for internal business review meetings. 

 

Key Duties and Responsibilities

  • Defining data collection requirements for overall marketing performance: Work with field marketing to understand the different data to be monitored for continuously improving performance of 1:1 ABM, 1:Few ABM, and 1:Many ABM. Work with the marketing execution to help gather the required data
  • Industry/Market/Product analysis for realizing short and long term opportunities: Work with 3rd party vendors to study market and industry trends to provide data to marketing to build targeted campaigns for uncovering both the short and long term sales opportunities. Understanding of data levers that drive demand for simulation and building targeted campaigns by linking demand generation data to sales opportunities – clearly outlining the product, industry, and the market to be targeted
  • Improving marketing RoI by analyzing marketing tactics outcome: Work with 3rd party vendors, digital marketing team, and global privacy team to help collect the right data, analyze the impact, and develop actionable insights and plan to further improve the marketing tactics. Regularly monitor targeted goals for awareness, relationship building, opportunities creation, account penetration, to help take corrective actions and improve marketing effectiveness and efficiency.
  • Researching competitors to help deliver differentiated messaging: Work with 3rd party vendors to analyze competitor’s footprint in marketing, analyze the data, and develop action plan to execute campaigns that will deliver differentiated messaging that will resonate with the industry/market.
  • Drive marketing excellence by working with the sales, operations, and technical team to understand business impact: Collaborate with internal team to discuss data, understand business impact by analyzing opportunities, long-term road map, product/market/industry focus, and influence marketing, sales, and technical focus

 

Minimum Education/Certification Requirements and Experience

  • Bachelor in Engineering (Mechanical/Aerospace/Electronics) and MBA from Tier1/2 institute
  • Minim 7 years of experience in B2B marketing of software, Hi-tech products or B2B offerings.
  • Should have experience of sales force cloud marketing tool or a similar tool.
  • Should have demonstrated understanding business data and deriving insights to build actional plan for marketing
  • Understanding of B2B buying process, challenges and success factors.
  • Analytical orientation, attention to details, ability to work in a cross-functional team, strong customer focus, business acumen is essential. Ability to understand ANSYS’ technical offering and to develop strategies to realize opportunities through the offering.
  • Ability to quickly analyze data, spot trends, and derive meaningful insights that would help improve action plans to deliver better outcome.

 

Preferred Qualifications and Skills

  • Experience in B2B industry. MBA from Tier-1/2 institute
  • Ability to travel upto 25%

 

CULTURE AND VALUES
Culture and values are incredibly important to Ansys. They inform us of who we are, of how we act. Values aren't posters hanging on a wall or about trite or glib slogans. They aren't about rules and regulations. They can't just be handed down the organization. They are shared beliefs – guideposts that we all follow when we're facing a challenge or a decision. Our values tell us how we live our lives; how we approach our jobs. Our values are crucial for fostering a culture of winning for our company:

  • Customer focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of urgency
  • Collaboration and Teamwork

 
WORKING AT ANSYS
At Ansys, you will find yourself among the sharpest minds and most visionary of leaders, collectively aiming to change the world with innovative technology and remarkable solutions.  With the prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high, met by those willing to rise to the occasion and meet those challenges head-on.  Because at Ansys, it’s about the learning, the discovery and the collaboration.  It’s about the “what’s next” as much as the “mission accomplished”.  It’s about the melding of disciplined intellect with strategic direction and results that have, can and will impact real people in real ways, forged within a working environment built on respect, autonomy and ethics.
 
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel.
Our team is passionate about pushing the limits of world-class simulation technology so our customers can turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
 
Ansys is an S&P 500 company and a component of the NASDAQ-100.
 
For more information, please visit us at www.ansys.com
 
Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys.  Upon hire, no fee will be owed to the agency, person, or entity.