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Senior Account Based Marketing Manager (m/f/d)

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Date: Apr 30, 2022

Location: Otterfing, DE, D-83624

Company: Ansys

Ansys is the global leader in engineering simulation, helping the world's most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.


Summary / Role Purpose

The Senior Account Based Marketing Manager (m/f/d) will develop, manage and evolve marketing programs for the ANSYS regional sales teams. This position works closely with key program stakeholders including product managers and product marketing, industry marketing as well as support teams and ANSYS regional sales teams. The primary objective of the role is demand generation through successful campaign execution and understanding of key territory and industry trends, strategic market opportunities and sales priorities.


Key Duties and Responsibilities

  • Plan demand generation marketing programs to grow sales pipeline for the sales organization
  • Execute strategic global marketing campaigns and territory aligned campaigns
  • Identify new tactics to connect with market across all personas including users, managers and executives​
  • Build customized Account Based Marketing (ABM) programs to support enterprise sales scaling the number of ABM 1:1 automotive account in the Central Europe (DACH / Benelux).
  • Nurture existing leads through digital content, events and other persona appropriate marketing methods
  • Assist with the creation of metric dashboards (SFDC) to measure effectiveness of all campaigns, monitor and adjust on regular basis, set, and track relevant KPI’s, budget, and ROI
  • Monitor lead flow within the territory to ensure the appropriate sales channels are receiving and following up on leads
  • Create and manage territory program budge: measure ROI of field marketing tactics through metrics analysis and reporting


Minimum Education/Certification Requirements and Experience

  • Bachelor's degree required
  • A minimum of 5 years of experience in marketing
  • Proven ability to work closely and successfully with a sales organization
  • Proven ability to successfully execute a variety of marketing programs, Account Based Marketing field events, social media, executive engagements, awareness campaigns 
  • Experience with marketing automation systems to successfully run campaigns
  • Ability to work very independently and collaborate with cross-functional teams
  • Strong analytics, reporting, and written communication skills
  • Rigorous attention to detail and focus on quality of deliverables


Preferred Qualifications and Skills

  • An MBA or other advanced degree is a plus
  • 5+ years of experience in marketing within a B2B environment ideally in Automotive
  • Experience with building marketing programs to drive new business within existing customer accounts
  • Experience in Account Based Marketing & Industry Marketing is a plus
  • Versed in tools such as Salesforce, Monday.com as well as other office productivity and collaboration tools 
  • Ability to travel up to 25%
  • Ability to earn trust through performance and relationship-building


Culture and values are incredibly important to Ansys. They inform us of who we are, of how we act. Values aren't posters hanging on a wall or about trite or glib slogans. They aren't about rules and regulations. They can't just be handed down the organization. They are shared beliefs – guideposts that we all follow when we're facing a challenge or a decision. Our values tell us how we live our lives; how we approach our jobs. Our values are crucial for fostering a culture of winning for our company:

  • Customer focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of urgency
  • Collaboration and Teamwork

At Ansys, you will find yourself among the sharpest minds and most visionary of leaders, collectively aiming to change the world with innovative technology and remarkable solutions.  With the prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high, met by those willing to rise to the occasion and meet those challenges head-on.  Because at Ansys, it’s about the learning, the discovery and the collaboration.  It’s about the “what’s next” as much as the “mission accomplished”.  It’s about the melding of disciplined intellect with strategic direction and results that have, can and will impact real people in real ways, forged within a working environment built on respect, autonomy and ethics.
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel.
Our team is passionate about pushing the limits of world-class simulation technology so our customers can turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
Ansys is an S&P 500 company and a component of the NASDAQ-100.
For more information, please visit us at www.ansys.com
Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys.  Upon hire, no fee will be owed to the agency, person, or entity.