Manager Marketing Technology - US remote

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Date: Feb 26, 2024

Location: Irvine, CA, US, 92602 San Jose, CA, US, 95134 Boston, MA, US, 02205-9761 Charlotte, NC, US, 28217 New York, NY, US, 10001 Canonsburg, PA, US, 15317

Company: Ansys

Requisition #: 13590 

 

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.

 

Take a leap of certainty … with Ansys.

 

Summary and Role Purpose

As a member of the Digital Marketing and Operations team, the Manager, Marketing Technology will support and enhance Ansys’ marketing efforts by focusing on the platforms and tools that enable efficient and effective marketing processes. This individual will oversee the team responsible for the marketing technology stack and e-mail campaign execution, drive process improvements within marketing via automation, ensure data accuracy and compliance, and integrate tools and technologies from acquired companies into the Ansys environment. The successful candidate must demonstrate the ability to analyze business needs and partner with marketing teams to recommend, implement and optimize marketing technology and tools.

 

Key Duties and Responsibilities  

  • Serve as system administrator/product owner for MCAE/Pardot including all administrator functions.
  • Implement industry best practices for automation including lead routing frameworks, scoring & nurturing strategies.
  • Ensure data governance and compliance including de-duplication, clean-up, uploads and migrations.
  • Drive the decommissioning of tools from acquired companies and oversee the migration to Ansys systems and processes.
  • Lead the team responsible for executing global email marketing campaigns with an emphasis on providing reporting, insights, and suggestions for tactic and channel optimization.
  • Be the go­-to contact for marketing technology needs by working with the broader Marketing organization to research, evaluate and implement new technologies.
  • Maintain and manage the marketing tech roadmap and work with Marketing Operations, Sales Operations & IT to prioritize business requirements for updates & enhancements.
  • Maintain backlog, develop & groom user stories, test, and work with broader team on change management and enablement documentation.
  • Collaborate with other product owners across Ansys to align roadmaps to overall digital transformation strategy.

 

Minimum Education/Certification Requirements and Experience

  • Bachelor’s degree in Marketing, Business or other related field.
  • Minimum of 5 years of marketing automation and marketing technology experience.
  • At least 1 year of experience in a people manager role.
  • MCAE/Pardot/SFDC certified admin & up to date with marketing tech innovations, tools & trends.
  • Experience with email segmentation, personalization/dynamic content, opt in/out procedures & global data privacy laws (GDPR, CAN SPAM Compliance).
  • Experience with lead scoring and nurture programs.
  • Analytical problem solver with acute attention to detail.
  • Exceptional interpersonal skills, including strong verbal, listening and written communication.
  • Strong collaboration skills and ability to work with global teams.
  • Ability to handle multiple ongoing projects in a fast-paced team environment.
  • Travel as required (approximately 10% depending on geography and market needs).

 

Preferred Qualifications and Skills

  • Public company experience preferred.
  • B2B software experience a plus.

 

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential in the knowledge that every day is an opportunity to observe, teach, inspire, and be inspired. Together as One Ansys, we are powering innovation that drives human advancement.

 

Our Commitments:

  • Amaze with innovative products and solutions
  • Make our customers incredibly successful
  • Act with integrity
  • Ensure employees thrive and shareholders prosper

Our Values:

  • Adaptability: Be open, welcome what’s next
  • Courage: Be courageous, move forward passionately
  • Generosity: Be generous, share, listen, serve
  • Authenticity: Be you, make us stronger

 

Our Actions:

  • We commit to audacious goals
  • We work seamlessly as a team
  • We demonstrate mastery
  • We deliver outstanding results

 

OUR ONE ANSYS CULTURE HAS INCLUSION AT ITS CORE
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.


TAKE A LEAP OF CERTAINTY IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.

 

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.
 

CREATING A PLACE WE’RE PROUD TO BE 
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: America’s Most Loved Workplaces, Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, U.K.).

 
For more information, please visit us at www.ansys.com

 

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

 

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Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

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