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Field Marketing Manager

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Date: Sep 22, 2022

Location: Canonsburg, PA, US, 15317

Company: Ansys

Summary and Role Purpose

 

The Field Marketing Manager will develop, manage and evolve marketing programs for the ANSYS regional sales teams.  This position works closely with key program stakeholders including product marketing managers, industry marketing managers, product managers, support teams and ANSYS regional sales teams.  The primary objective of the role is demand generation through successful campaign execution and understanding of key industry trends, strategic market opportunities and sales priorities.

 

Key Duties and Responsibilities  
 

  • Plans demand generation marketing programs to grow sales pipeline for the sales organization
  • Executes strategic global marketing campaigns and industry campaigns
  • Identifies new tactics to connect with market across all personas including users, managers and executives​
  • Builds a community of customers, prospects and students through PR, social media, webinars and other digital tactics
  • Nurtures existing leads through digital content, events and other persona appropriate marketing methods.
  • Monitor lead flow within the territory to ensure the appropriate sales channels are receiving and following up on leads
  • Creates and manage territory program budget; measures ROI of field marketing tactics through metrics analysis and reporting.

 

Minimum Education/Certification Requirements and Experience

 

  • Bachelor's degree required
  • A minimum of 5 years of experience in marketing
  • Proven ability to work closely and successfully with a sales organization
  • Proven ability to successfully execute a variety of marketing programs, including targeted direct mail and email, field events, social media, executive engagements, awareness campaigns 
  • Experience with marketing automation systems to successfully run campaigns
  • Ability to work very independently and collaborate with cross-functional teams
  • Strong analytics, reporting, and written communication skills
  • Rigorous attention to detail and focus on quality of deliverables

 

Preferred Qualifications and Skills

  • An MBA or other advanced degree is a plus.
  • Experience in B2B and B2C demand generation environment preferred
  • Ability to travel up to 25%
  • Ability to earn trust through performance and relationship-building
  • Prior experience working in a technical business setting with engineers or in engineering simulation is a plus


Nearest Major Market: Pittsburgh