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Spring & Summer 2022 - Marketing Research Intern

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Date: Sep 8, 2021

Location: Canonsburg, PA, US, 15317

Company: Ansys

Ansys is the global leader in engineering simulation, helping the world's most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.


Summary / Role Purpose

The Channel Marketing Research Intern will work closely with the global Channel Marketing team and Channel Sales teams to define and subdivide specific geographical regions into clearly identifiable segments with similar needs, wants and interests in order to support the marketing and sales planning/execution efforts. This intern position will focus on gathering/validating data and helping to map out a plan to target these segments with a mix of marketing tactics.  


This internship is a paid position starting Spring Semester and concluding at end of Summer


Key Duties and Responsibilities

  • Summarize Total Addressable Market (TAM) in key regions by combining existing data sources with updated data from online tools.
  • Compile clear definition of the top priority target markets, leveraging information from Product Marketing, Sales and Technical teams.
  • Clean existing lists of target prospect accounts to verify industry classifications & relevance with support from sales/marketing/IT
  • Segment existing customer database by geography, industry and size and analyze relationship to priority target markets.
  • Work with Channel Marketing Manager and Channel Sales Manager to present findings to regional partners.
  • Support development of Tier 1 & Tier 2 marketing campaign & sales enablement kits based on findings


Minimum Education/Certification Requirements and Experience

  • Pursuing a bachelor’s degree in a Marketing or Data Science with a GPA of 3.0 or higher
  • Must be currently enrolled in a full-time degree program and returning to the program after the completion of the internship
  • Excellent written and verbal communication skills
  • Team player with the ability to manage multiple projects in a fast-paced environment



Preferred Qualifications and Skills

  • A senior student pursuing a Marketing or Data Science degree or master’s degree.
  • Structured, organized, details oriented.
  • Passion for numbers and analysis.
  • Ability to work independently.
  • Advanced level in Excel & Powerpoint


Culture and values are incredibly important to Ansys. They inform us of who we are, of how we act. Values aren't posters hanging on a wall or about trite or glib slogans. They aren't about rules and regulations. They can't just be handed down the organization. They are shared beliefs – guideposts that we all follow when we're facing a challenge or a decision. Our values tell us how we live our lives; how we approach our jobs. Our values are crucial for fostering a culture of winning for our company:

  • Customer focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of urgency
  • Collaboration and Teamwork

At Ansys, you will find yourself among the sharpest minds and most visionary of leaders, collectively aiming to change the world with innovative technology and remarkable solutions.  With the prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high, met by those willing to rise to the occasion and meet those challenges head-on.  Because at Ansys, it’s about the learning, the discovery and the collaboration.  It’s about the “what’s next” as much as the “mission accomplished”.  It’s about the melding of disciplined intellect with strategic direction and results that have, can and will impact real people in real ways, forged within a working environment built on respect, autonomy and ethics.
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel.
Our team is passionate about pushing the limits of world-class simulation technology so our customers can turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
Ansys is an S&P 500 company and a component of the NASDAQ-100.
For more information, please visit us at www.ansys.com
Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys.  Upon hire, no fee will be owed to the agency, person, or entity.

Nearest Major Market: Pittsburgh