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Social Media Specialist- Remote

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Date: Jun 21, 2022

Location: Canonsburg, PA, US, 15317 Charlotte, NC, US, 28217 Austin, TX, US, 78746 Miami, FL, US, 33126-9998 Atlanta, GA, US, 30324 Pittsburgh, PA, US, 15219 Tampa, FL, US, 33612-9998 Philadelphia, PA, US, 19104-9998 Cincinnati, OH, US, 45234 Cleveland, OH, US, 44114 Raleigh, NC, US, 27606

Company: Ansys

Ansys is the global leader in engineering simulation. We empower the world’s most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better.

 

 

SUMMARY

The Digital Marketing team at Ansys leverages world-class marketing technologies, data-driven insights and exemplary teamwork - to not only help execute marketing campaigns but transform the role of Marketing into a strategic innovation and revenue generating hub. The Digital Marketing team is looking for a Social Media Specialist to help implement, experiment, and assist in management of social media for all of Marketing.

 

As a Social Media Specialist, you will leverage your background in digital advertising or paid social to create and execute digital media campaigns to nurture leads and drive sales. You will also work to drive internal adoption of our social employee advocacy program, while curating content and developing strategies to promote our brand externally.

RESPONSIBILITIES 

  • Work across the marketing organization to build and optimize social media advertising campaigns on Facebook, Instagram, LinkedIn, Twitter, Reddit & others to increase demand and lead generation efforts.
  • Support the management of all paid social advertising efforts on behalf of the company with the goal of increasing awareness, consideration and conversion.
  • Work with stakeholders, including internal teams and external agencies, to build, execute and analyze social media campaigns.
  • Collaborate with organic social and other paid media colleagues to ensure strategies are aligned across all channels.
  • Work with internal creative teams to develop creative across a variety of ad types and ad platforms, maintaining a unified brand voice.
  • Utilize reporting to measure, evaluate, and analyze paid social campaign performance, providing recommendations and optimizations on an ongoing basis.
  • Actively test and analyze targeting, ad creative, landing pages and placements to drive results.
  • Assist in the usage and adoption of social media advocacy program (FirstUp/Dynamic Signal).
  • Support the day-to-day management of growing social media advocacy program.
  • Submit, review, and approve social content from across the organization.
  • Analyze results and grow the adoption of the platform across the organization.
  • Collaborate across the organization to support account-based marketing activities.
  • Support field marketing and paid media teams with the day-to-day execution of ABM strategy.
  • Responsibilities to include building campaigns, drafting media plans and analyzing results. 

 

MINIMUM QUALIFICATIONS

  • Bachelor’s degree in marketing or a related field or equivalent industry experience
  • A minimum of 2 years of experience with paid social media buying and analysis
  • Direct experience using social media ad platforms such as Facebook Ads Manager or LinkedIn Campaign Manager
  • Understanding of digital media KPIs & best practices
  • Attention to detail, positive energy, and a willingness to learn
  • Excellent verbal and written communication skills
  • Critical thinker and problem-solver

 

PREFERRED QUALIFICATIONS

  • Agency experience a plus
  • Facebook ads certification
  • Prior experience executing B2B demand generation campaigns
  • Prior experience with employee advocacy programs
  • Prior experience with Salesforce a plus

 

ALIGNING YOUR VALUES TO OUR SOLUTIONS
At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world’s most challenging engineering problems. Our ONE Ansys culture has at its core:

  • Customer Focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of Urgency
  • Collaboration and Teamwork

 
ENGINEERING YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it’s about the learning, the discovery and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics.
 
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
 
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 – finalist, and America’s Most Responsible Companies.
 
For more information, please visit us at www.ansys.com

 

We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team.
 

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

 

#LI-Remote

 


Nearest Major Market: Pittsburgh