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Social Media Specialist

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Date: Apr 28, 2022

Location: Canonsburg, PA, US, 15317

Company: Ansys

Ansys is the global leader in engineering simulation. We empower the world’s most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better.

 

 

SUMMARY

The Digital Marketing team at Ansys leverages world-class marketing technologies, data-driven insights and exemplary teamwork - to not only help execute marketing campaigns but transform the role of Marketing into a strategic innovation and revenue generating hub. The Digital Marketing team is looking for a Social Media Specialist to help implement, experiment, and assist in management of social media for all of Marketing.

 

As a Social Media Specialist, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.


RESPONSIBILITIES 

  • Support the management of all social media networks with the goal of expanding reach,engaging followers, and growing our social media footprint.
  • Develop and curate engaging content for social media networks.
  • Collaborate with stakeholders across the organization to build, execute and analyze social media campaigns.
  • Maintain unified brand voice across different social media networks.
  • Monitor social media accounts and interact with users by responding to messages, inquiries and comments.
  • Review analytics and create reports highlighting key metrics and findings.
  • Assist in the development and management of social media marketing strategies.
  • Assist in the usage and adoption of social media advocacy program (Dynamic Signal).
  • Support the day-to-day management of growing social media advocacy program.
  • Submit, review and approve content from across the organization.
  • Analyze results and grow the adoption of the platform across the organization.
  • Collaborate across the organization to support account-based marketing activities.
  • Support field marketing and paid media teams with the day-to-day execution of ABM strategy
  • Responsibilities to include building campaigns, drafting promotions and analyzing results. 

 

MINIMUM QUALIFICATIONS 

  • Bachelor’s degree in marketing or a related field
  • A minimum of 2 years of experience with B2B social media marketing
  • Direct experience using social media management systems (Hootsuite, Sprinklr)
  • Understanding of social media KPIs & best practices
  • Experience with Adobe Creative Cloud (Photoshop) or equivalent digital media editing tools
  • Excellent verbal and written communication skills

 

PREFERRED QUALIFICATIONS

  • Passionate about social media platforms, tools and trends.
  • B2B or agency experience a plus
  • A self-starter who enjoys working in a fast-paced work environment
  • Critical thinker and problem-solver

 

ALIGNING YOUR VALUES TO OUR SOLUTIONS
At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world’s most challenging engineering problems. Our ONE Ansys culture has at its core:

  • Customer Focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of Urgency
  • Collaboration and Teamwork

 
ENGINEERING YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it’s about the learning, the discovery and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics.
 
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
 
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 – finalist, and America’s Most Responsible Companies.
 
For more information, please visit us at www.ansys.com

 

We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team.
 

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

 


Nearest Major Market: Pittsburgh