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Senior Marketing Operations Analyst

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Date: Jun 24, 2022

Location: Canonsburg, PA, US, 15317 Tampa, FL, US, 33612-9998 Philadelphia, PA, US, 19104-9998 Cleveland, OH, US, 44114 Nashville, TN, US, 37203 Atlanta, GA, US, 30324 Austin, TX, US, 78746 Columbia, MD, US, 21046 Pittsburgh, PA, US, 15219

Company: Ansys

Ansys is the global leader in engineering simulation. We empower the world’s most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better.

 

 

SUMMARY
This role will focus on maintaining marketing reporting, critical metrics, and will drive insights for the global marketing organization within Ansys where you will help craft the marketing strategy. Reliable insights are only possible with complete and accurate data, so the role will also focus on developing processes to improve and maintain our data quality and hygiene across our marketing technology stack. The successful candidate will have the ability to transform data into information, information into analytics and analytics into actionable plain language to drive business decisions.

 

RESPONSIBILITIES

DATA & INSIGHTS

  • Conduct the analysis of marketing data across multiple platforms (Google Analytics, Pardot, Salesforce etc.), and all marketing initiatives.
  • Convert insights into actionable marketing and business decisions that lead to the increased effectiveness of the Marketing programs across all channels.
  • Promote corporate data governance policies and as data steward ensures the accuracy and consistency of key data across all systems used by Marketing.
  • Gather business requirements related to data, reporting and analytics and translate them into technical implementation documents.

 

KPIs & MARKETING PERFORMANCE MEASUREMENTS

  • Work closely with the marketing leadership team and business stakeholders to implement standard metrics and measurement processes that result in KPIs to measure success.
  • Monitor, track, analyze, and report out on the health of marketing performance, including conversions, pipeline contribution, program ROI, campaign attribution, customer acquisition/penetration and activity.
  • Analyze and interpret trends by channels, tactics, content types, and personas and share actionable insights with senior marketing leadership and channel owners to maximize campaign performance.
  • Detect root causes of changes in performance and effectively communicate these insights to stakeholders and marketing leadership including recommended actions for improvement.

 

REPORTING & DASHBOARDS

    • The team expert on creating, updating, and maintaining reports and dashboards leveraging information/data across various platforms and systems and using various tools like Pardot, Salesforce, Excel, and Power-BI.
    • Partner with Marketing Technology team to ensure data accuracy and flow between systems, as well as ensuring data governance practices are in place including de-duplication, clean-up, list uploads, and migrations.
  • Work with the Marketing Automation, Field, Marketing Ops and Digital and Demand Marketing team, to research, evaluate and implement new technologies that optimize processes. 

 

MINIMUM QUALIFICATIONS

  • Education & Years of Experience: Bachelor’s degree or better, 5+ years’ experience working in a fast-paced marketing environment creating reports and dashboards, and a proven track record of providing insights that drive marketing strategy
  • Strong experience with marketing technology and associated reporting tools including, but not limited to: Salesforce, Pardot, Google Analytics, Power BI, Alteryx etc.
  • Possess strong communication and presentation skills - passionate about storytelling via data.

 

ALIGNING YOUR VALUES TO OUR SOLUTIONS
At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world’s most challenging engineering problems. Our ONE Ansys culture has at its core:

  • Customer Focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of Urgency
  • Collaboration and Teamwork

 
ENGINEERING YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it’s about the learning, the discovery and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics.
 
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
 
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 – finalist, and America’s Most Responsible Companies.
 
For more information, please visit us at www.ansys.com

 

We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team.
 

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

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Nearest Major Market: Pittsburgh