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Senior Manager, Digital Marketing - Web Content Management

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Date: Aug 25, 2021

Location: Canonsburg, PA, US, 15317 Exton, PA, US, 19341 PA Home City, PA, US, 17101 Philadelphia, PA, US, 19104-9998

Company: Ansys

Ansys is the global leader in engineering simulation, helping the world's most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.



The Digital Marketing Center of Excellence team at Ansys leverages world-class marketing technologies, data-driven insights and exemplary teamwork - to not only help turn logical and fully functional designs into working digital experiences but help to shape the digital standards of our client facing experiences. The Senior Manager of Web Content Management will create and manage content for an enterprise, publicly traded, advanced technology company website.


The responsibilities will include, but will not be limited to, creating and curating content for globally facing websites, landing pages, and other digital properties. Experience should include creating content that functions across 8 regional websites across multiple languages.  This role will also be responsible for managing a team focused on SEO and migrating acquisition’s website content. This role requires an individual who is an excellent communicator and fast executioner that will work well with cross-functional marketing teams to develop content that helps feed the front-end funnel on Ansys digital properties.

Developing Content for Globally Facing and Functional Digital Experiences – Develop and curate content for usage on modern and digital experiences.

  • Develop and oversee digital content strategies and objectives for Ansys’ enterprise website and digital properties.
  • Manage both existing and new content creation projects from inception to completion.
  • To be analytically driven – regularly evaluate content effectiveness, implement optimization processes, and monitor KPIs and marketing funnel monitoring to track content efforts.
  • Partner with other stakeholders to proactively bring forward ideas for content and collaboration with product marketing, corporate communications, field marketing, and expanded digital team.
  • Write content and edit content produced by direct reports with SEO and digital content best practices in mind.
  • Mentor direct reports to develop excellence in digital content standards.
  • Thoroughly understand the Ansys brand and ensure consistent expression of voice across all digital properties.
  • Provide direct feedback/analytics on KPIs to improve performance of content initiatives.



  • Bachelor’s degree in English, Journalism, Public Relations or related communications field.
  • A minimum of 8 years of web content management and content creation experience with at least 5 years of working on content driven by and utilizing SEO and SEO best practices.
  • Experience working on multi-lingual websites to ensure content translates and functions according to KPIs.
  • Working with translation vendor to both manage the vendor relationship and translation quality as well as product and language enhancements.
  • Working with large and international teams.
  • Experience developing globally facing and multi-lingual corporate websites, globally facing emails for marketing programs, landing pages.
  • Exceptional time management and project management skills with the ability to multitask and prioritize as needed.
  • Ability to learn quickly, synthesize and take action based on learnings.
  • Strong analytical and project management skills; ability to handle multiple ongoing projects in a fast-paced team environment.
  • Exceptional interpersonal skills, including strong verbal, listening and written communication.
  • Strong writing and editorial skills.
  • Ability to think outside the box.
  • Confident and persuasive personality.
  • Incredible people skills and the ability to effectively lead a team.
  • Strong creative outlook with the ability to tell a compelling story using words, images, or audio.
  • Travel as required (approximately 10% depending on geography and market needs).



  • MBA is advantageous.
  • Experience editing websites preferred.
  • Has experience working in Adobe AEM content management system.
  • Public company experiences preferred.
  • Experience in a large, fast-growing SaaS company and/or in the high-tech sector preferred.


Culture and values are incredibly important to Ansys. They inform us of who we are, of how we act. Values aren't posters hanging on a wall or about trite or glib slogans. They aren't about rules and regulations. They can't just be handed down the organization. They are shared beliefs – guideposts that we all follow when we're facing a challenge or a decision. Our values tell us how we live our lives; how we approach our jobs. Our values are crucial for fostering a culture of winning for our company:

  • Customer focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of urgency
  • Collaboration and Teamwork

At Ansys, you will find yourself among the sharpest minds and most visionary of leaders, collectively aiming to change the world with innovative technology and remarkable solutions.  With the prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high, met by those willing to rise to the occasion and meet those challenges head-on.  Because at Ansys, it’s about the learning, the discovery and the collaboration.  It’s about the “what’s next” as much as the “mission accomplished”.  It’s about the melding of disciplined intellect with strategic direction and results that have, can and will impact real people in real ways, forged within a working environment built on respect, autonomy and ethics.
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel.
Our team is passionate about pushing the limits of world-class simulation technology so our customers can turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
Ansys is an S&P 500 company and a component of the NASDAQ-100.
For more information, please visit us at www.ansys.com
Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys.  Upon hire, no fee will be owed to the agency, person, or entity.

Nearest Major Market: Pittsburgh