Senior Field Marketing Specialist (US Remote)

 Requisition #: 16430 

Our Mission: Powering Innovation That Drives Human Advancement  

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. 

Innovate With Ansys, Power Your Career.  

SUMMARY

The Senior Field Marketing Specialist will support and execute marketing programs that drive pipeline growth and brand awareness for the Ansys Industrial Equipment team. Working closely with sales, industry marketing, and other cross-functional teams, this role focuses on coordinating and implementing field marketing activities, including events, webinars, and targeted campaigns. Success in this role requires strong project management skills, and the ability to navigate a fast-paced, dynamic environment. The ideal candidate is data-driven, results-oriented, and thrives on building partnerships that align marketing activities with business goals. 

RESPONSIBILITIES

Industry Knowledge 

• Develop and execute a targeted marketing plan for industrial equipment accounts. 

• Stay informed about industry trends and customer challenges to help tailor messaging and outreach efforts. 

• Align marketing initiatives with broader company objectives, ensuring messaging resonates with key industry personas. 

Sales & Cross-Functional Collaboration 

• Build strong partnerships with sales teams, aligning marketing efforts with their priorities to accelerate account growth. 

• Collaborate with cross-functional teams—including industry marketing, product marketing, corporate marketing, etc.—to ensure consistency in messaging and strategy. 

• Provide updates on marketing activities, engagement metrics, and event performance. 

Event & Campaign Management 

• Lead the planning, coordination, and execution of webinars, events, and tradeshows, including audience targeting, messaging, landing page development, and sales enablement. 

• Monitor the effectiveness of marketing activities and provide reports on campaign performance, including metrics like registration, attendance, lead generation, etc. 

• Identify and activate industry-relevant engagement opportunities, including associations, events, and social outreach, to strengthen market presence.   

Budget & Performance Management 

• Assist with budget tracking and resource allocation, ensuring efficient use of marketing funds. 

• Track campaign effectiveness and engagement metrics to optimize marketing programs and drive continuous improvement. 

MINIMUM QUALIFICATIONS

• Bachelor’s degree from an accredited institution. 

• 3-5 years of experience in field marketing, ABM, or sales enablement within B2B technology or industrial sectors 

• Proven success in partnering with sales organizations to develop and execute strategic marketing programs. 

• Strong ability to manage multiple projects, stakeholders, and priorities in a dynamic, fast-moving environment. 

• Analytical mindset with the ability to track, measure, and optimize marketing performance. 

• Excellent communicator  

• Ability to travel at least 25% as needed. 

PREFERRED QUALIFICATIONS

• ABM Certified 

• Experience in the Industrial Equipment industry 

• Experience with marketing automation systems and CRM platforms 

• Experience working with engineers, technical teams, or in engineering simulation 

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement

Our Commitments:

• Amaze with innovative products and solutions
• Make our customers incredibly successful
• Act with integrity
• Ensure employees thrive and shareholders prosper

Our Values:

• Adaptability: Be open, welcome what’s next
• Courage: Be courageous, move forward passionately
• Generosity: Be generous, share, listen, serve
• Authenticity: Be you, make us stronger

Our Actions:

• We commit to audacious goals
• We work seamlessly as a team
• We demonstrate mastery
• We deliver outstanding results

VALUES IN ACTION

Ansys is committed to powering the people who power human advancement. We believe in creating and nurturing a workplace that supports and welcomes people of all backgrounds; encouraging them to bring their talents and experience to a workplace where they are valued and can thrive.  

Our culture is grounded in our four core values of adaptability, courage, generosity, and authenticity. Through our behaviors and actions, these values foster higher team performance and greater innovation for our customers.  

We’re proud to offer programs, available to all employees, to further impact innovation and business outcomes, such as employee networks and learning communities that inform solutions for our globally minded customer base. 

WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively, we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost. Ready to feel inspired? Check out some of our recent customer stories, here and here.

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.
 

CREATING A PLACE WE’RE PROUD TO BE 
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek’s Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).

 
For more information, please visit us at www.ansys.com
 

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

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