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Product Marketing Manager, Optimization

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Date: Sep 17, 2022

Location: Canonsburg, PA, US, 15317

Company: Ansys

Ansys is the global leader in engineering simulation. We empower the world’s most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better.



The role of Product Marketing Manager for Optimization is to drive the creation of sales readiness materials and marketing strategy across a multi-product portfolio to support the growth and revenue goals associated with product line and specific global campaigns. This includes leading the development of product messaging, content strategy, marketing & sales readiness content as well as maintaining the external marketing partnerships required by the business. The strategy should reflect an understanding of key industry trends, strategic market opportunities and sales priorities. Success will be defined by effective campaign execution that results in significant pipeline and revenue growth. This position will work closely with key program stakeholders including product managers, industry marketing managers, corporate campaign managers, support teams and Ansys regional sales teams. 



  • Delivers value-based messaging for one or more Ansys products to prospective customers, existing customers, and partners
  • Creates and develops marketing plans and lead generation campaign kits in alignment with business growth objectives and key initiatives
  • Responsible for product marketing execution of new feature and product launches as part of annual release cycle 
  • Composes engaging audience-specific marketing content, including case studies, solution briefs, web content, presentations, datasheets, whitepapers, and sales playbooks
  • Drives execution of product promotion across social media, third party websites, blogs, and other digital mediums to build awareness and engagement with targeted personas
  • Ensures all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals
  • Partners with the Ansys marketing team to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities
  • Deliver training in partnership with Ansys sales enablement team for global field team in effectively positioning Ansys products and new releases in the marketplace
  • Conducts regular competitor analysis to understand competitor product features, positioning and messaging
  • Responsible for measuring and reporting the ROI of product marketing tactics through regular monthly analysis 



  • BS in Marketing, Engineering, Computer Science or a related field with 2 years’ experience or MS
  • Strong working knowledge of the product as well as engineering simulation processes and technologies
  • Broad functional expertise across several marketing competencies (Digital, Social, ABM, eCom)
  • Proven ability to manage complex projects and execute on global product marketing campaigns
  • Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organization



  • Masters or other advanced degree in Marketing or Engineering with previous experience in product marketing
  • Experience in engineering-related software domains like PIDO, Numerics, PLM, PDM, CAD, CAE and EDA is a strong plus
  • Experience supporting global B2B and B2C demand generation campaigns
  • Industry experience within Automotive, Hi Tech, Industrial Manufacturing, Aerospace or Health & Life Sciences


At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world’s most challenging engineering problems. Our ONE Ansys culture has at its core:

  • Customer Focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of Urgency
  • Collaboration and Teamwork


At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it’s about the learning, the discovery and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics.
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 – finalist, and America’s Most Responsible Companies.
For more information, please visit us at


We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team.

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.


Nearest Major Market: Pittsburgh