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Marketing Coordinator, Academic and Startup Programs

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Date: Nov 16, 2022

Location: Canonsburg, PA, US, 15317 Baltimore, MD, US, 21229-9998 Chicago, IL, US, 60699-9208 Charlotte, NC, US, 28217 Boston, MA, US, 02205-9761 Austin, TX, US, 78746 Apex, NC, US, 27523 Philadelphia, PA, US, 19104-9998 Jersey City, NJ, US, 07302 Washington, DC, DC, US, 20018

Company: Ansys

Ansys is the global leader in engineering simulation. We empower the world’s most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better.

 

Summary and Role Purpose

 

The Marketing Coordinator Academic and Startup Programs is responsible for assisting with the marketing of these programs at Ansys, with a specific focus on social media content, content marketing, public relations, field marketing, sales enablement collateral, and data input and analysis. Both programs are focused on lowering the barrier to entry of using simulation and are focused on Ansys’ future success.


Key Duties and Responsibilities  
 

  • Support Ansys Academic and Startup marketing initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing which may include any of the following:
    • Independently coordinate marketing events that support our field sales teams, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and planning/ordering marketing collateral
    • Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
    • Create and schedule relevant content to represent both programs to drive interest on social media channels
    • Work with field sales to identify customer references to be interviewed for blogs and public relations efforts and work with respective teams to execute
    • Evaluate and monitor digital marketing campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
    • Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
    • Support data input and analysis for key program metrics
  • Work on various broader marketing projects with the various marketing teams across Corporate Marketing where the Academic and Startup Programs can have representation to strengthen the overall project goal while promoting the programs
  • Build strong relationships with our content, digital marketing, public relations and creative marketing teams to understand alignment on goals and create stronger representation of both programs where opportunity exists
  • Maintain consistent communication with our field sales teams to understand collateral needs and support the creation and execution based on needs

 

Minimum Education/Certification Requirements and Experience

 

  • Bachelor’s degree in Marketing, Communications, Business or closely related field or equivalent experience in a marketing coordinator role
  • Prior internship or coordinator experience is required
  • Excellent verbal and written communication skills
  • Highly organized
  • Ability to maintain composure in a fast-paced environment
  • Time management skills with the ability to multitask and meet deadlines while maintaining a high level of attention to detail
  • Team player with a positive, can-do attitude

 

Preferred Qualifications and Skills

  • Prior experience working with marketing-related software (ex. Cision, Vocus and PR Newswire) preferred
  • Prior experience working in a technical business setting with engineers or in engineering simulation a plus
  • At least 3 years experience with demonstrated success is preferred
  • Experience working with diverse cross-cultural and cross-discipline teams
  • Experience with managing large volume of project requests
  • Mastery of Microsoft Office suite of products
  • Familiarity with digital and web-based development processes
  • Basic understanding of Adobe Creative Suite

 

 

ALIGNING YOUR VALUES TO OUR SOLUTIONS
At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world’s most challenging engineering problems. Our ONE Ansys culture has at its core:

  • Customer Focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of Urgency
  • Collaboration and Teamwork

 
ENGINEERING YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it’s about the learning, the discovery and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics.
 
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
 
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 – finalist, and America’s Most Responsible Companies.
 
For more information, please visit us at www.ansys.com

 

We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team.
 

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

 


Nearest Major Market: Pittsburgh