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Industry Marketing Manager

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Date: Apr 14, 2021

Location: Canonsburg, PA, US, 15317 San Jose, CA, US, 95134

Company: Ansys

Ansys is the global leader in engineering simulation, helping the world's most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.


 Leveraging internal and external domain expertise, the Industry Marketing Manager (High-Tech) partners with stakeholders from across the Ansys organization and strategic partner ecosystem to develop, deploy and report on a High-Tech marketing program comprised of targeted campaigns to improve awareness, reputation and demand for Ansys and our portfolio in the high-tech industry.  


  • Develop a strategic high-tech marketing program for Ansys aligned with specific business priorities and objectives as they evolve over time
  • Build meaningful, relevant touchpoints along a customer journey using content, digital, events, media relations and sponsorships in an integrated approach
  • Manage and coordinate a virtual team of marketing operations, channel specialists (digital, PR, social, event management, etc.), product and field marketing to define, execute and measure campaigns that align with and amplify brand, thought leadership and product and solution marketing plans
  • Collaborate with internal domain experts (sales, business units, application engineering, corporate, product and field marketing), customers, the strategic partner ecosystem and external consultants to develop program and campaign messaging and create innovative campaign assets
  • Lead strategic partner comarketing activities where appropriate
  • Create nurture stream and sales toolkits to support sales enablement and channel marketing
  • Evaluate, share and modify campaigns, as needed, to incorporate changing market conditions and competitive approaches
  • Manage and coordinate all aspects of program and campaign execution including a regular cadence of closed loop KPI reporting against business objectives



  • 10 years of marketing communications and marketing campaign experience, preferably in engineering or engineering software, with demonstrable examples of success
  • 5+ years of domain experience of the high-tech and semiconductor industry with a deep understanding of the trends and initiatives shaping the industry and their implications for businesses and their product development process
  • Expertise in campaign design and deployment, message development and results analysis and reporting
  • Understanding of engineering software, product development, manufacturing and maintenance processes
  • Experience with engineering/enterprise software platform deployments and associated business initiatives and challenges
  • Exceptional collaboration skills and the ability to credibly engage with cross functional leaders to drive results in a fast-pace environment
  • Proven ability to successfully manage and motivate virtual teams
  • Strong organizational and project management experience leveraging data to drive decisions
  • Ability to travel up to 25%



  • Self-motivated, highly organized, detail oriented
  • Exhibit proactive capabilities, forward thinking to address issues before they arise
  • Proficient with Microsoft Office 365 applications and a project management platform such as Monday.com required
  • Results-driven
  • Exceptional time management and project management skills with the ability to multitask and prioritize as needed
  • Highly agile with the ability to pivot, learn quickly, synthesize and act based on data analytics and learnings
  • Exceptional interpersonal skills, including strong verbal, listening and written communication
  • Executive presence
  • Minimum Bachelor’s degree required, preferably with a major in Marketing or Communications, or a major in a relevant engineering discipline with subsequent marketing qualifications or equivalent experience


Reports to:  Director, Industry Marketing

Position location is flexible


Culture and values are incredibly important to Ansys. They inform us of who we are, of how we act. Values aren't posters hanging on a wall or about trite or glib slogans. They aren't about rules and regulations. They can't just be handed down the organization. They are shared beliefs – guideposts that we all follow when we're facing a challenge or a decision. Our values tell us how we live our lives; how we approach our jobs. Our values are crucial for fostering a culture of winning for our company:

  • Customer focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of urgency
  • Collaboration and Teamwork

At Ansys, you will find yourself among the sharpest minds and most visionary of leaders, collectively aiming to change the world with innovative technology and remarkable solutions.  With the prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high, met by those willing to rise to the occasion and meet those challenges head-on.  Because at Ansys, it’s about the learning, the discovery and the collaboration.  It’s about the “what’s next” as much as the “mission accomplished”.  It’s about the melding of disciplined intellect with strategic direction and results that have, can and will impact real people in real ways, forged within a working environment built on respect, autonomy and ethics.
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel.
Our team is passionate about pushing the limits of world-class simulation technology so our customers can turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
Ansys is an S&P 500 company and a component of the NASDAQ-100.
For more information, please visit us at www.ansys.com
Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys.  Upon hire, no fee will be owed to the agency, person, or entity.



Nearest Major Market: Pittsburgh