Director Web and Digital Marketing - Remote

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Date: Oct 1, 2023

Location: Canonsburg, PA, US, 15317 Atlanta, GA, US, 30324 Jersey City, NJ, US, 07302 Boston, MA, US, 02205-9761 Philadelphia, PA, US, 19104-9998 Baltimore, MD, US, 21229-9998 Charlotte, NC, US, 28217

Company: Ansys

Requisition #: 13035 


When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.


Take a leap of certainty … with Ansys.


Summary and Role Purpose  


The Director of Web and Digital Marketing is responsible for leading all aspects of the company's website strategy, development, and optimization initiatives to demonstrate the company’s breadth of solutions and thought leadership in the engineering simulation industry with specific goals around driving online brand visibility, customer acquisition, and revenue growth. This role partners with leaders across the Marketing organization and beyond to create and implement robust and comprehensive digital programs that help transform the digital customer experience and align digital marketing efforts with brand, engagement, and demand generation objectives. 


Key Duties and Responsibilities   

  • Identify, outline, plan and promote opportunities for site improvements through technology and new features. Translate concepts, ideas, and improvements into key business objectives
  • Lead and collaborate with content creators, designers, and developers to create compelling digital assets and experiences that drive engagement and conversions through effective search engine optimization (SEO), search engine marketing (SEM), and content marketing
  • Establish proper analytics capabilities across the enterprise and determine digital content and inbound marketing KPIs, reporting results regularly to key executives and develop testing plans accordingly
  • Represent voice of the customer in developing strategies to impact the end-to-end digital funnel
  • Manage the relationship and governance of strategic partners/vendors/platforms
  • Work collaboratively with the Ansys Marketing leadership team to define the strategic objectives for the function and build strong working relationships to deliver as a One Ansys Marketing organization
  • Inspire, build, and lead a strong team by coaching and developing existing team members; bring strong vision and leadership to evolve the function by building new programs and developing required skills
  • Foster a collaborative and innovative team culture, promoting knowledge sharing and continuous learning. Explore new ways to create deeper and more immediate connectivity with the global workforce


Minimum Education/Certification Requirements and Experience 


  • Bachelor's degree in marketing, Business Administration, or a related field
  • A minimum of 10 years’ experience in website development, management, and enhancement with at least 5 years of experience in B2B technology markets as well as at least 5 years in a people manager role
  • Experience in the following: Web Analytics, SEO, SEM, CMS specifically AEM, Web development, marketing automation tools, CRM, website design and user interface, e-commerce platforms, Google/Adobe Tag Manager, Customer Data Privacy Regulations
  • Proven track-record of delivering world-class, large-scale, multi-language, performance critical web projects on-time and on-budget
  • Critical thinker with the ability to creatively solve problems and deal with ambiguity
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior management
  • Proven experience with change management and organizational transformation 
  • Excellent leadership and team management abilities, with a track record of building and developing high-performing teams


Preferred Qualifications and Skills 

  • Master's degree preferred
  • Prior experience working in a technical business setting with engineers or in engineering simulation preferred
  • Public company experience preferred


At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential in the knowledge that every day is an opportunity to observe, teach, inspire, and be inspired. Together as One Ansys, we are powering innovation that drives human advancement.


Our Commitments:

  • Amaze with innovative products and solutions
  • Make our customers incredibly successful
  • Act with integrity
  • Ensure employees thrive and shareholders prosper

Our Values:

  • Adaptability: Be open, welcome what’s next
  • Courage: Be courageous, move forward passionately
  • Generosity: Be generous, share, listen, serve
  • Authenticity: Be you, make us stronger


Our Actions:

  • We commit to audacious goals
  • We work seamlessly as a team
  • We demonstrate mastery
  • We deliver outstanding results


We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.


At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.


At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.

Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: America’s Most Loved Workplaces, Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, U.K.).

For more information, please visit us at

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

Nearest Major Market: Pittsburgh