Digital Asset Marketing Manager

Date: May 12, 2023

Location: Canonsburg, PA, US, 15317

Company: Ansys

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.


Take a leap of certainty … with Ansys.


Summary and Role Purpose


We are seeking a highly motivated Digital Asset Manager to join our marketing operations team. As a Digital Asset Manager, you will be responsible for overseeing the organization, management, and distribution of digital assets within a complex organization. You will work closely with cross-functional teams, including creative, marketing, web, and technology teams, to ensure that all digital assets, including images, videos, audio files, and other multimedia content, are properly cataloged, stored, and easily accessible. Your role will involve managing digital asset libraries, implementing metadata standards, creating, and enforcing digital asset management (DAM) policies, and ensuring the integrity and security of digital assets.


Key Duties and Responsibilities  

  • Develop and implement digital asset management (DAM) strategies, workflows, and best practices to efficiently organize, manage, and distribute digital assets across the organization.
  • Create and enforce metadata standards and naming conventions for digital assets to ensure consistency, accuracy, and searchability.
  • Collaborate with cross-functional teams, including creative, marketing, and technology teams, to understand their digital asset needs and provide support in locating and retrieving assets as needed.
  • Maintain and update digital asset libraries, ensuring that assets are properly tagged, categorized, and stored in an organized manner.
  • Monitor and manage digital asset usage rights, permissions, and licenses, ensuring compliance with legal and regulatory requirements.
  • Implement and maintain DAM software and tools, troubleshoot technical issues, and provide training and support to users.
  • Continuously evaluate and optimize DAM processes and workflows to improve efficiency and effectiveness of digital asset management.
  • Collaborate with IT and security teams to ensure the integrity, security, and backup of digital assets.
  • Stay up-to-date with emerging trends, technologies, and best practices in digital asset management, and make recommendations for improvement and innovation.


Minimum Education/Certification Requirements and Experience


  • Bachelor’s degree in library science, information science, marketing, or a related field.
  • A minimum of 7 years of proven experience in digital asset management, including cataloging, metadata management, and digital asset organization.
  • Strong understanding of digital file formats, video codecs, and image resolution and quality.
  • Familiarity with digital asset management software and tools, such as Adobe Experience Manager.
  • Familiarity with marketing and creative processes, including content creation, brand guidelines, and digital marketing strategies.


At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential in the knowledge that every day is an opportunity to observe, teach, inspire, and be inspired. Together as One Ansys, we are powering innovation that drives human advancement.


Our Commitments:

  • Amaze with innovative products and solutions
  • Make our customers incredibly successful
  • Act with integrity
  • Ensure employees thrive and shareholders prosper

Our Values:

  • Adaptability: Be open, welcome what’s next
  • Courage: Be courageous, move forward passionately
  • Generosity: Be generous, share, listen, serve
  • Authenticity: Be you, make us stronger


Our Actions:

  • We commit to audacious goals
  • We work seamlessly as a team
  • We demonstrate mastery
  • We deliver outstanding results


We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.


At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.


At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.

Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: America’s Most Loved Workplaces, Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, U.K.).

For more information, please visit us at

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

Nearest Major Market: Pittsburgh