Product Marketing Manager

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Date: May 17, 2023

Location: Cambridge, GB, CB1 7EG Horsham, GB, RH12 2RG Abingdon, GB, OX14 4RW Wrexham, GB, LL13 7YT Glasgow, GB, G2 5RG Stansted, GB, CM24 8PL

Company: Ansys

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.


Take a leap of certainty … with Ansys.


Summary / Role Purpose


Ansys is the leading developer of engineering simulation software that enables engineers to innovate and create the products of tomorrow. Our software is used to design the aerodynamics of formula 1 cars, reusable 3D printed rockets, next generation chips and autonomous driving systems - allowing engineers to virtually explore the structural, thermal, fluids, optical and electromagnetic performance of their innovations. 


The Product Marketing Manager, Materials is responsible for leading the development and execution of all internal and external marketing activities for the Materials product collection. This includes the creation of sales readiness materials and marketing strategy to support the growth and revenue goals associated with the product line and specific global campaigns by leading the development of product messaging, content strategy, marketing and sales readiness content, as well as maintaining the external strategic co-marketing partnerships required by the business. The strategy should reflect an understanding of key industry and technology trends, strategic market opportunities and sales priorities. Success will be defined by effective campaign execution that results in significant pipeline and revenue growth. This position will work closely with key program stakeholders including product managers, other product marketing managers, industry and field marketing managers, and support teams, Ansys regional sales teams, and strategic partners.


Key Duties and Responsibilities

  • Delivers value-based messaging for the Materials product collection to prospective customers, existing customers, and partners.
  • Creates and develops marketing plans and lead generation campaign kits targeting the global materials engineering audience in alignment with business growth objectives and key initiatives.
  • Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle.
  • Composes engaging audience-specific thought-leadership marketing content, including case studies, application briefs, web content, presentations, datasheets, whitepapers, and sales playbooks.
  • Drives execution of product promotion through virtual events, social media, third party websites, blogs, and other digital mediums to build awareness and engagement with targeted materials engineering personas.
  • Ensures all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals.
  • Partners with the Ansys corporate, industry and field marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities.
  • Deliver sales-focused training for the global field and channel partner sales teams in partnership with Ansys sales enablement team to ensure Sales can effectively position Ansys materials products.
  • Conducts competitor analysis to understand competitor product features, positioning and messaging related to materials information management and related offerings.
  • Responsible for measuring and reporting the ROI of product marketing tactics through regular monthly analysis.


Minimum Education/Certification Requirements and Experience

  • BS in Marketing, Mechanical or Materials Engineering, Computer Science or a related field with 2 years of experience.
  • Strong working knowledge of materials engineering and use of material data, selection and management for engineering companies.
  • Broad functional expertise across several marketing competencies (Digital, Social, Account Based Marketing, eCommerce).
  • Proven ability to manage complex projects and execute on global product marketing campaigns.
  • Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organization.


Preferred Qualifications and Skills

  • Masters or other advanced degree in Marketing or Materials Engineering with previous experience in product marketing.
  • Experience in materials engineering trend areas like: ICME, AI/ML, Additive.
  • Experience supporting global B2B and B2C demand generation campaigns.


At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential in the knowledge that every day is an opportunity to observe, teach, inspire, and be inspired. Together as One Ansys, we are powering innovation that drives human advancement.


Our Commitments:

  • Amaze with innovative products and solutions
  • Make our customers incredibly successful
  • Act with integrity
  • Ensure employees thrive and shareholders prosper

Our Values:

  • Adaptability: Be open, welcome what’s next
  • Courage: Be courageous, move forward passionately
  • Generosity: Be generous, share, listen, serve
  • Authenticity: Be you, make us stronger


Our Actions:

  • We commit to audacious goals
  • We work seamlessly as a team
  • We demonstrate mastery
  • We deliver outstanding results


We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.


At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.


At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.

Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: America’s Most Loved Workplaces, Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, U.K.).

For more information, please visit us at

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.