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Field Marketing Manager - REMOTE

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Date: Jun 8, 2021

Location: Boulder, CO, US, 80301 Washington, DC, DC, US, 20018 Pittsburgh, PA, US, 15219 Phoenix, AZ, US, 85004

Company: Ansys

Ansys is the global leader in engineering simulation. We empower the world’s most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better.

 

SUMMARY

The ABM Marketing Manager will develop, manage, and evolve marketing programs for the ANSYS Federal Aerospace and Defense sales teams.  This position works closely with key program stakeholders including sales and corporate marketing functions. The primary objective of the role is to drive ABM and demand generation through successful campaign execution and understanding of key industry trends, strategic market opportunities and sales priorities.

 

RESPONSIBILITIES 

  • Primary partner for the Federal Aerospace and Defense field sales organization, making sure that field marketing, corporate and channel activities and initiatives are developed in close coordination with local customer trends and feedback
  • Develop in conjunction with account teams account-based marketing programs and campaigns for up sell and cross sell
  • Plans demand generation marketing programs to grow sales pipeline for the sales organization
  • Executes strategic global marketing campaigns and regional industry campaigns at the territory level
  • Identifies new tactics to connect with market across all personas including users, managers and executives​
  • Builds a community of customers, prospects through PR, social media, webinars and other digital tactics
  • Nurtures existing leads through digital content, events and other persona appropriate marketing methods
  • Creates and manage territory program budget; measures ROI of field marketing tactics through metrics analysis and reporting

 

MINIMUM QUALIFICATIONS

  • Bachelor's degree required
  • 5-10 years of experience in marketing
  • Proven ability to work closely and successfully with a sales organization
  • Proven ability to successfully execute a variety of marketing programs, including targeted email, field events, social media, executive engagements, awareness campaigns 
  • Experience with marketing automation systems to successfully run campaigns
  • Ability to work very independently and collaborate with cross-functional teams
  • Strong analytics, reporting, and written communication skills
  • Rigorous attention to detail and focus on quality of deliverables

 

PREFERRED QUALIFICATIONS

  • An MBA or other advanced degree is a plus
  • Experience in B2B and B2C demand generation environment preferred
  • Ability to travel up to 25%

 

ALIGNING YOUR VALUES TO OUR SOLUTIONS
At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world’s most challenging engineering problems. Our ONE Ansys culture has at its core:

  • Customer Focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of Urgency
  • Collaboration and Teamwork

 
ENGINEERING YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it’s about the learning, the discovery and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics.
 
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
 
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 – finalist, and America’s Most Responsible Companies.
 
For more information, please visit us at www.ansys.com

 

We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team.
 

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.


#LI-REMOTE

 


Nearest Major Market: Boulder
Nearest Secondary Market: Denver