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Marketing Specialist

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Date: May 4, 2022

Location: Pune, MH, IN, 411057

Company: Ansys

Ansys is the global leader in engineering simulation, helping the world's most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.

 

Summary / Role Purpose

The role of Marketing Specialist will be to execute Account Based Marketing plan for enterprise and strategic accounts. The candidate will be working closely with the Marketing Manager, sales, and technical team to prioritize accounts, identify opportunities and map Ansys product/solutions portfolio to the opportunities to help deliver on sales target. This role will involve executing several tactics such roundtables, 3rd party conferences, Linkedin promotions, webinars, and virtual summits to build awareness, interest, and influence buying and software usage decisions. This role will demonstrate strong understanding of customers, industry and technology trends within Automotive, Aerospace & Defence, Industrial, Semiconductor & HiTech to name a few.

 

Key Duties and Responsibilities

  • Work with the Marketing Manager to build a scalable strategy and plan for Account Based Marketing for enterprise and strategic accounts.
  • Collaborate with Product Marketing team, Digital Marketing team to execute the tactics and to deliver on desired objectives.
  • Collaborate with sales and Ansys Customer Excellence (ACE) team in researching the account to generate information on the existing applications for which Ansys is used and the potential based on the projects undertaken by the account. Transform this information to target white spaces.
  • Use research (online and offline) to generate account org. structure details to identify the users, influencers, decision makers in the buying cycle of products/solutions targeted.
  • Map content to the white space. In some cases, build relevant content through working with ACE and Product Marketing team. Identify strategies (digital and physical events) by working closely with Marketing Manager to push the content to the targeted audience.
  • Coordinate with digital marketing team, develop the plan and work on executing the digital plan for the account.
  • Identify, track and analyze the ABM outcome. Work with Marketing Manager on maximizing the outcome and reducing the cost of marketing.
  • Conduct account reviews and circulate detailed analysis and progress made for the accounts
  • Strategize campaigns, sub-campaigns, events to deliver strong messaging and deliver strong conversations and outcomes to support Ansys’ value proposition.

 

Minimum Education/Certification Requirements and Experience

  • Bachelor in Engineering (Mechanical/Aerospace/Electronics) and MBA.
  • Between 7-10 years of experience in B2B marketing of software, Hi-tech products or B2B offerings.
  • Should have experience of sales force cloud marketing tool or a similar tool.
  • Should have demonstrated on executing plans for growth of sales accepted opportunities.
  • Understanding of B2B buying process, challenges and success factors.
  • Analytical orientation, attention to details, ability to work in a cross-functional team, strong customer focus, business acumen is essential. Ability to understand ANSYS’ technical offering and to develop strategies to realize opportunities through the offering.
  • Ability to quickly analyze data, spot trends, and derive meaningful insights that would help deliver improved outcome.

 

Preferred Qualifications and Skills

  • Experience in B2B industry. MBA from Tier-1/2 institute
  • Ability to travel upto 25%

 

CULTURE AND VALUES
Culture and values are incredibly important to Ansys. They inform us of who we are, of how we act. Values aren't posters hanging on a wall or about trite or glib slogans. They aren't about rules and regulations. They can't just be handed down the organization. They are shared beliefs – guideposts that we all follow when we're facing a challenge or a decision. Our values tell us how we live our lives; how we approach our jobs. Our values are crucial for fostering a culture of winning for our company:

  • Customer focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of urgency
  • Collaboration and Teamwork

 
WORKING AT ANSYS
At Ansys, you will find yourself among the sharpest minds and most visionary of leaders, collectively aiming to change the world with innovative technology and remarkable solutions.  With the prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high, met by those willing to rise to the occasion and meet those challenges head-on.  Because at Ansys, it’s about the learning, the discovery and the collaboration.  It’s about the “what’s next” as much as the “mission accomplished”.  It’s about the melding of disciplined intellect with strategic direction and results that have, can and will impact real people in real ways, forged within a working environment built on respect, autonomy and ethics.
 
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel.
Our team is passionate about pushing the limits of world-class simulation technology so our customers can turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
 
Ansys is an S&P 500 company and a component of the NASDAQ-100.
 
For more information, please visit us at www.ansys.com
 
Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys.  Upon hire, no fee will be owed to the agency, person, or entity.