Loading...
Share this Job

Product Marketing Manager

Apply now »

Date: Sep 24, 2021

Location: Austin, TX, US, 78746

Company: Ansys

Ansys is the global leader in engineering simulation. We empower the world’s most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better.

 

SUMMARY

ANSYS, Inc. seeks Product Marketing Manager to work in Austin, Texas.

 

RESPONSIBILITIES

  • Create sales readiness and marketing plans for all products in the Electronics business unit.
  • Ensure that the marketing plans reflect an understanding of key industry trends, market opportunities and sales priorities.
  • Execute the delivery of product messaging, marketing plans, sales content, and field event plans.
  • Deliver value-based messaging for one or more ANSYS products to prospective customers, existing customers, and partners.
  • Create and develop marketing plans and lead generation campaign kits in alignment with business growth objectives and key initiatives.
  • Responsible for product marketing execution of new feature and product launches as part of an annual release cycle.
  • Compose engaging audience-specific marketing content, including case studies, videos, solution briefs, web content, presentations, datasheets, whitepapers, and sales playbooks.
  • Drive execution of product promotion across social media, third party websites, blogs, and other digital mediums to build awareness and engagement with targeted personas.
  • Maintain and update external and internal websites by working with the ANSYS corporate marketing team.
  • Ensure all product-related leads are tracked and marketing campaigns are accurately reported in order to measure success against business goals.
  • Partner with the ANSYS marketing team to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities.
  • Deliver training in partnership with the ANSYS sales enablement team for the global field team in effectively positioning ANSYS products and new releases in the marketplace.
  • Conduct regular competitor analysis to understand competitor product features, positioning and messaging.
  • Responsible for measuring and reporting the ROI of product marketing tactics through regular monthly analysis

 

MINIMUM QUALIFICATIONS

  • Bachelor’s degree or foreign equivalent in Marketing, Electrical Engineering, Computer Science or a related field of study, and two (2) years of experience in a related product marketing role.
  • Alternate Acceptable Education and Work Experience Requirement: Master’s degree or foreign equivalent in Marketing, Electrical Engineering, Computer Science or a related field of study.
  • Work experience or academic coursework must have included:
    • experience developing effective technical marketing content for Enterprise electronics software products and supporting the broader ecosystem of worldwide channel partners;
    • experience overseeing the design, creation, management, and distribution of technical marketing collateral in support of the Product Marketing strategy;
    • knowledge of semiconductor design flow process, including functional, behavioral, gate level and circuit level implementation;
    • experience performing Radio Frequency (RF) wireless circuit design and simulation involving complex challenges of today’s high frequency circuits using RF simulation tools;
    • fundamental knowledge of antenna analysis and design; and
    • experience working with Integrated Circuit (IC) design and OrCAD design simulation.
  • Must be willing to travel domestically and internationally up to 20% of time.

 

ANSYS is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

 

ANSYS does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of ANSYS.  Upon hire, no fee will be owed to the agency, person, or entity.

 

ALIGNING YOUR VALUES TO OUR SOLUTIONS
At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world’s most challenging engineering problems. Our ONE Ansys culture has at its core:

  • Customer Focus
  • Results and Accountability
  • Innovation
  • Transparency and Integrity
  • Mastery
  • Inclusiveness
  • Sense of Urgency
  • Collaboration and Teamwork

 
ENGINEERING YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it’s about the learning, the discovery and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics.
 
At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost.  As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.
 
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 – finalist, and America’s Most Responsible Companies.
 
For more information, please visit us at www.ansys.com

 

We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team.
 

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

 

#DNI


Nearest Major Market: Austin